The electronic cigarette cannot be marketed as a smoking cessation device. They must be marketed as a ‘healthier alternative’ to tobacco smoking. About 70% of electronic cigarette users have reported that they have quit smoking analog cigarettes. Many report that they simply prefer the cleaner taste of the electronic cigarette over the taste of the analog with the burning tobacco. The benefits of the electronic cigarette outweighs the detriments of the analog cigarette. The electronic cigarette contains no smoke, tar, tobacco, or carbon monoxide. Cigarette smoke contains over 4000 chemicals that contain more than 300 known cancer causing agents. Smoke deprives the body of oxygen. Cigarette smoke smells bad in your hair, on your clothes and in your home. Water Vapor is not harmful to the environment or to those around you. Second hand cigarette smoke has been determined harmful to the non-smoker.